Schwarzkopf Professional Announces the LIFT Transformation Series – News

Schwarzkopf Professional is taking hairdressers on “a transformative journey” centered on the theme: “Own Your Story” as they journey across the country. 

In a series of events, starting with a Los Angeles launch, Schwarzkopf will be celebrating the emotional journey of hairdressers and the profound impact they have on their clients and peers, while recognizing the need to LIFT each other up.  The LIFT events (which is an acronym for Limitless Inspiration Fostering Transformative growth for hairdressers and salon owners in their craft and business) will feature industy leaders and influencers, sharing their own stories.


The goal of the LIFT events, Schwazkopf shares, is to “foster connections, recognizing the artistry and empathy inherent in their work and daily lives, and empowering them to shape the future of the industry together.” 

The LIFT Liftoff

  • May 19 – 20, 2024 | Hudson Loft, 1200 South Hope Street, Los Angeles, CA 90015:  Don’t miss this naugural event in Los Angeles, where distributors, new partners, and key accounts are invited to kick off this exciting series. Experience the power of community and relationship-building as we listen to the stories of esteemed hairdressers. Get ready for two days of inspiration and connection!  
  • Headliner & Industry Icon: Chris Appleton, Schwarzkopf Global Color Ambassador
  • Keynote Speaker: Alli Webb, Founder of Drybar
  • Emcee & Moderator: Amy Jo Martin, Human Connection Specialist
  • Schwarzkopf Professional:  Michelle Chandler/General Manager for SKP & Alterna Haircare, Patricia Nicole/SKP Artistic Brand Ambassador, and SKP Digital Brand Ambassadors Carly Zanoni and Brendnetta Ashley

Fall LIFT Events

  • September 22 & 23, 2024 | Chicago: Meet Schwarzkopf Pro’s newest hairdressing icon partner and dive into inspiring discussions that spark action, elevate wellbeing, and cultivate resilience in an enriching two-day workshop for mind and body.
  • November 3 & 4, 2024 | Austin, TX:  Immerse yourself in a festival atmosphere filled with industry icons, interactive workshops, captivating art, live music, and a vibrant community spirit.  Discover new hair inspiration as you share your story and ideas.


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