The celebrations around Wella Professionals 75th Diamond Anniversary reflect the brand’s strength, brilliance, and longevity. With a rich history and legacy, the brand continues its dedication to the salon industry and the beauty professionals who make it so vibrant and beautiful.
“For our Diamond Anniversary, Wella Professionals will celebrate 75 years of love for our Wella portfolio of brands and services in the United States, showcasing all that we’ve accomplished and to all that we have yet to achieve. While we celebrate our past historic achievements, we also look forward to the years to come and continue to push the limits of inspiring creativity and cutting-edge innovation,” saysNathalie De Gouveia, GM North America.
Recently, Wellaannounced the expansion of their Global Ambassador roster with the appointment and elevation of two bright industry stars.
EDUCATION LEADER: Briana Cisneros, Wella Professionals Global Ambassador
Briana Cisnero’s appointment as a Wella Professionals Global Ambassador is a testament to her dedication to the craft, her influence within the industry, and her ability to inspire the next generation of stylists worldwide.
Photo credit: Wella Professional USA
Briana Cisneros has been a Wella Professionals North American Brand Ambassador for almost 8 years and exemplifies the professional hair brand’s commitment to science, creativity and community. With 17 years of experience in the hair industry, Briana has always had a love for creating beautiful transformations and innovative new techniques with her bixies, pixies and shorter cuts. Her passion for learning and education has made her a leader in the hair community.
“Becoming a Wella Professionals Global Ambassadors is truly an honor,” Cisneros says. “Wella Professionals has long provided me with the tools I need to work at my highest level and I am thrilled to bring that education to a global stage. From incorporate Metal Purifier in the color lines to offering fast hair repair, I can achieve my client’s dream hair with Wella Professionals in my kit.”
Her ambassador appointment coincides with Wella Professionals announcement of their 75th anniversary in the United States. The “diamond” anniversary celebrates the brand’s legacy of pioneering science-backed product innovation, inspiring creativity amongst professionals and consumers, and fostering a community of incredibly talented ambassadors and artists.
With Cisneros now representing the brand on a global stage, Wella Professionals continues to elevate the industry, empowering stylists with the tools, education, and inspiration needed to push the boundaries of creativity.
CELEBRITY STYLIST: Nikki Lee, Wella Professionals Global Ambassador
Nikki Lee joins Wella Professionals as the brand celebrates 75 years of innovation in the U.S., further elevating its legacy in professional hair artistry.
Photo credit: Wella Professional USA
The announcement that celebrity stylist Nikki Lee will be joining as a Global Ambassador is exciting because she embodies that blend of artistry with technical expertise. Her commitment to education empowers both aspiring and seasoned professionals, aligning with Wella’s dedication to elevating the craft. She has a profound understanding of color science, ensuring transformations that are not only beautiful but also hair-healthy—mirroring Wella’s focus on high-performance, professional-grade products.
“As we celebrate our Diamond Anniversary in the United States, we are proud to expand our U.S. contribution to the Global Ambassadors and the world stage. Welcoming Nikki Lee back to the brand where she began her career is a full-circle moment—her unmatched color expertise, genuine connections to globally recognized celebrities, powerful social media presence, and deep commitment to education make her an inspiration to professionals and individuals worldwide. With her passion for transformation and deep understanding of our products, Nikki perfectly aligns with our values, and we are thrilled to officially welcome her back to the Wella Family.”- Lori Pantel, North America Chief Marketing Officer.
Her work consistently blends creativity with precision, making her one of the most sought-after stylists in Hollywood. Her roster of celebrity clients reflects her exceptional artistry and trusted reputation, with A-list names such as Selena Gomez, Emma Roberts, Sophia Bush, Hilary Duff, Paris Jackson, Jennifer Love Hewitt, and Sarah Hyland.
“I am so excited to officially become a member of the Wella Professionals family. I’ve used Wella Professionals products throughout my career. The brand’s mission to inspire beauty professionals to creatively transform hair truly aligns with my own values. I can’t wait to see what the future holds with the Wella team!”- Nikki Lee.
Nikki Lee joins a legacy of industry leaders like Romeu Felipe, Briana Cisneros, and James Earnshaw who push the boundaries of hair artistry while staying rooted in science and education. As Wella continues to celebrate 75th years of pioneering innovation and fostering a global community of talented professionals, Nikki’s expertise, creativity, and passion for education further strengthen the brand’s commitment to inspiring the next generation of stylists.
For more information about Wella Professionals follow @WellaHairUSA on social media.
About Wella Company
Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. For more information on Wella Company, visit www.wellacompany.com
For reprint and licensing requests for this article, Click here.
